When people have been able to create from scratch, to develop a brand, we feel disappointed by working so hard but could not get an output as per efforts. Why did that happen? On what possibility we stopped working and the other did it?
Marketing is the biggest and most important part of a business. !! And the hardcore fact is, 80% of business brands are defeated at this point. The reason is not that he /she has not studied properly, is not intelligent, or has no market experience. The reason is that many of us don’t really understand the difference between advertising and marketing !! You got the same idea aline with your competitor, same product then what’s the difference between in generating revenue?
Let’s understand it with a simple example, you may have come across too many advertisements, some are giving you enough engagement and generate curiosity whereas others just manage the presence for a while and then disappear from your mind. This is exactly the difference between marketing and advertising. Marketing is purely based on discussing products, informing about products, sharing values about it, and so on. Whereas advertising is not promising, the focus is to create a presence and not convert it to value addition.
Marketing may lead you to generate a client base, advertising is to generate customers.
Can you Give a reason to engage people with your business through your marketing? If the answer is “no” then you are not marketing your business. You’re just advertising.
One of the most effective ways to attract people is to show the customer how your business will benefit them. Explain it.
Work to be a bridge between them.
Make your business a medium for sharing information.
Give more, earn more! – The more you share, the sooner you can establish credit. It is not a matter of losing money, but the knowledge that can be given for free, what is wrong with sharing it as a byproduct?
How do you create a marketing strategy, what do you innovate in building bridges with people? Write to us.