Achieving success in the entrepreneurial world isn’t a mystery, it just need a planning and ideas to execute. Taking a look at all the great success stories, we understood one thing that along with great idea, implementation and process is also important to convert the start up into successful business.
Here are some structured processes to follow:
Naming process: I believe, when brand /marketing come in to a picture, having a simplistic and descriptive name goes a long way in reorganisation and sticking in people’s mind. How to create relevant start up name?-this is the question which must have come next in your mind .well, here are the few tips for the same
- Keep it short but well descriptive: it is best to keep the name short and easy to remember also if they represent your work domain .ideally it should not be more than two words.
- use synonyms, metaphors: rather going for straight away naming, one can use attractive metaphor or synonyms to describe your start ups.
- Mix and match: using mix and match technique to create a short but meaningful name can also be good idea.
- Make a list and check their avability: to find out if they are available or not you can search with https://Godaddy.com .if it is available then registers that name and process for copyright as well.
- Avoid hard pronouncing name: your customer should not be confuse about how to find you online. eg. flicker
- Don’t limit your business: many start ups they just select very specific name .like “shadi Mubarak –they limit them to very specific event .i.e. marriage.Whereby they do have capabilities to manage any event and parties right?
- Standardization :make sure to use the single name to all the platform.it will develop a rapport in the market .for website you can select the .com domain, which is again easy to remember for people.
- Feedback: easy way to select a good name is to get feedback from friends and family.
- Using different resources available online to brain storm your name is also a good idea.few of them are: visualThesaurus.com ,shopify business name ,Namemesh.com .
- Avoid too easy names: avoid the names that are too short eg. U instead YOU. even some names ,that are too literate eg. Shri hadware .avoid plain words where are very common like your other competitors.
Logo process:
Once you decide with name, logo also comes along. Creating logo is also very important factor as it is a stepping stone towards your brand creation.
Choosing fonts, colourschemes, include the clip art require enough research.
- Avoid the most commonly used fonts.
- Make sure the font is legible when scaled down, especially with script fonts.
- Avoid the combination of more than two fonts.
- Use of brighter colour and clip arts shows more aggression shabbiness for your business, at the same time using more neutral colours makes your brand inattentive.Safer side use colours near to each other on the color wheel. Business colours are blue, red, green (RBG Colour scheme)
- Kid’s friendly colours are warm palate colours .moreover it entirely depend on your industry type and audience you are targeting. Integrate clever imagery and colour aesthetic into your logo design .before you go for logo design you should study enough about colour palate theory for logo designing as it is symbolic presentation/first image for your start ups.
- Keep your balance by keeping the “weight” of graphics, colours and size equal on each side.
- A logo has to look good and be legible at all size.
- A bubbly graphics, gradients and drop shadows may also look good sometimes, but make sure the design style should suit the company profile.
Introductory presentation process:
Creating a presence to the market is also based on your introductory speech. Page, sites, chennal, or simply going one on one -Preparing an introductory speech to attract the seed funding companies, VCs and customers help you to enter into market flawlessly. Your page /site must have introductory phase where people can read about you in brief. Much like a resume you’d use to land a job, your About Us page/introductory pitch is the place to toot your own horn. To avoid bragging or appearing pushy steer clear of hype. Instead offer a straightforward presentation of the facts and figures. For example, explain why people should people do business with you. What benefits can you or your product provide that your prospects will value? Tell them what problem you solve. How do you make their life easier and better? Describe your capabilities and why you’re uniquely qualified to offer the service or product consider what is most important to your prospective customers and make those facts the most prominent, whether by including them early in your About Us narrative or by highlighting them in some way such as with a subhead, call-out or bold type.
One common mistake which I want to emphasis here is , people choose to write their About Us page as third-party has provided the information. That approach often comes across as stiff and insincere. After all, everyone knows the About Us page is written or at least approved by the website’s owner. So go ahead, use first person (I) or first person plural (we), depending on which is more appropriate for your situation.
Brand development process:
While support from a start-up branding agency is the most obvious solution, there are also things that a company can do themselves to prepare for an uncertain future. A well-defined (and well funded) start-up branding strategy acts as a roadmap for your organisation, leading you towards growth in your industry.. There’s a lot to think about, which we call it as brand identity system. Before getting entre into the market we need to understand the market and customer.
Understand that your brand is identity of your company. Investing time and effort into your start up branding will help you to make important decisions about your business future. There is more to being memorable start up then defining selling system.
